From Shed to Chic: How a Fake Restaurant Duped TripAdvisor and Became London's #1 Dining Spot
In 2017, Oobah Butler used fake reviews to make his garden shed the #1 restaurant in London on TripAdvisor. The 'Shed at Dulwich' never served a dish to climb the ranks, exposing the absurdity of online reviews and the power of hype when he finally served guests pre-made meals.