The Day a Cartoon Alien Shut Down Boston: Revisiting the $2M 'Aqua Teen Hunger Force' Bomb Scare
In 2007, Boston mistook LED ads for the show 'Aqua Teen Hunger Force' as bombs, sparking a city-wide panic. The response, involving numerous agencies, cost the city and Turner Broadcasting a combined $2 million, all for a guerrilla marketing campaign gone wrong.